Meet our CEO & Founder
Hello!
My name is Christina Pascoe, and I am the founder & CEO of the Heritage Filming Alliance. I have 12 years of experience working in the Filming & Events industry and alongside managing the alliance, I am Commercial Lead at English Heritage Trust.
I am passionate about supporting my colleagues from across the sector is developing their commercial offer and diversifying income, and I truly believe that filming can offer this. From hire fees and PR opportunities to post-release marketing, events and screen tourism there are so many exciting avenues to explore, and we want to help you!
Image above: Belvoir Castle
How can I help you?
In addition to alliance membership, I also offer training & consultancy for your teams to enable them to manage filming & venue hire enquiries in the most effective way. I can train your team in how to advance each enquiry received to a hot lead and then confirmed booking, how to deliver the hire on site and how to maximise your opportunities after the hire. I also have experience in writing business plans, commercial strategies and supporting clients with building their offer from the ground up including fees, contracting and marketing plans.
I am passionate about making the heritage sector 'unapologetically commercial' whilst remaining true to our core aims, and can help you and your organisation do this through brave but considered future planning.
Get in touch to discuss how I can help you diversify your income.
Image: Dartington Estate